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Nestlé: Defining the commercial benefits of Nestlé’s Creating Shared Value strategy

Clearly articulating the commercial relevance of sustainability efforts

Overview

 

Nestlé S.A. is a multinational food and beverage company headquartered in Vevey, Switzerland. Its Creating Shared Value (CSV) initiative signifies its approach to sustainable business with focus areas including nutrition, rural development, responsible sourcing and water, as well as climate change, human rights, and food safety. These themes are closely related to Nestlé’s value chain and are of significant importance to external stakeholders.

Nestlé asked Accenture Strategy to support it in developing a better understanding of the business relevance of CSV and its associated activities and how the commercial value could be more effectively communicated to its shareholders.

DOWNLOAD: NESTLÉ: DEFINING THE COMMERCIAL BENEFITS OF NESTLÉ'S CREATING SHARED VALUE STRATEGY

“We asked Accenture to review the commercial relevance of the issues we are seeking to address through our Creating Shared Value commitments. The work has been very valuable in enhancing our understanding of the synergies between societal interest and shareholder expectations.”


JANET VOÛTE

Global Head of Public Affairs - Nestlé

Opportunity

Nestlé’s priority sustainability focus areas include nutrition, rural development, responsible sourcing and water as well as climate change, human rights, and food safety. These themes are closely related to Nestlé’s value chain and are simultaneously of significant importance to external stakeholders.

While the societal impacts of these initiatives are well-documented and measured, the commercial value derived from them had not yet been clearly assessed nor expressed. A clearer view of these benefits would enhance internal understanding, buy-in and management as well as help demonstrate value to investors and stakeholders.

Accenture’s proven capabilities and experience in both strategy and sustainability positioned it well to support Nestlé in developing a better understanding of the commercial relevance of CSV and its associated activities.

Outcomes

Following interviews with selected, internal stakeholders, Accenture Strategy delivered a workshop to a cross-functional audience of business leaders. Accenture Strategy presented a high-level mapping of selected CSV initiatives to key drivers of commercial value and discussed options for communicating this value both internally and to investors. Nestlé then recognized the benefit of a clearer articulation of the specific value contributions and extended the analysis to include the entire range of CSV issues.

The extended analysis was integrated with Nestlé’s efforts to enhance its annual reporting. As part of its reporting, Nestlé regularly undertakes a materiality analysis—a process to prioritize its various CSV-issues in light of their importance for both external stakeholders and the business. Nestlé asked Accenture Strategy to support its materiality process, contributing to its design, and through complementary commercial analysis, its execution.

Accenture Strategy leveraged a number of sources including an internal survey and interview documentation to derive conclusions for the commercial relevance of the issues examined. This analysis helped clarify the links between sustainability issues and key commercial success.

Accenture Strategy’s support helped strengthen the strategic focus of Nestlé’s CSV agenda as well as providing a foundation for bolstering its internal narrative on the value of CSV and sustainability, serving to better align the company’s CSV issues to its commercial success. This was further confirmed when the results were broadly discussed and Nestlé’s C-level executives encouraged further investigation into the commercial value of CSV.

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