B2B buyer demands have changed the game for B2B sellers. Conditioned by their personal experiences as consumers and empowered by digital technologies, B2B buyers expect a consistent and personalized experience in every stage of their purchasing journey. But while many B2B sellers have made progress in developing discrete digital touchpoints, most struggle with weaving them all together with their existing channels to create an engaging and seamless omni-channel customer experience.
In July 2015, Accenture Interactive and SAP hybris commissioned Forrester Consulting to explore evolving B2B buyer demands and B2B seller omni-channel practices. In this study, Forrester surveyed 750 B2B companies and 1,307 B2B buyers at organizations with at least 1,000 employees across North America, Latin America, Europe, and Asia Pacific.
Discover the four key findings of the Forrester study below.
Download the study [PDF, 583 KB] for detailed graphs, findings, and analyses from 750 B2B companies and 1,307 B2B buyers at organizations with at least 1,000 employees across North America, Latin America, Europe, and Asia Pacific.
Download the companion infographic [PDF, 542KB]