The challenges of managing change for a dealer audience can be daunting. A dealer network frustrated by or unable to cope with change can have far-reaching impacts on customer experience, including damage to brand reputation.
For this reason, effective dealer change management is becoming more and more important to Original Equipment Manufacturers (OEMs). In the coming years, Accenture believes that OEM industry leaders would be those who shift from seeking dealer change-management assistance on an initiative-by-initiative basis to building internal, cross business-unit change management capabilities.
In this point-of-view report, we examine the dynamics of dealer change management.
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