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Launching an insights-driven transformation

Download the point of view on analytics operating models to better understand how high performing companies are organizing their capabilities.


Insight-driven decisions based on robust analytics capabilities are the key to developing a competitive advantage. Leading organizations are moving beyond just using analytics and are transforming themselves into insight-powered enterprises.

Accenture studied the most analytically-mature companies to better understand this transformation. Coupled with our own experience and the recent Winning in Analytics research, we conducted a deep-dive benchmarking study on analytics operating models in order to better understand how high performing companies are organizing their capabilities.


Download Launching an Insights-Driven Transformation

Evolving the Analytics Operating Model

Just a few years ago, companies were still in exploration mode, trying to balance the benefits of centralized analytics resources against their business units’ demands for ready access to analytics expertise.

The Analytics Operating Model Benchmarking Study suggests that companies are looking to more aggressively transform their analytics operating model and drive change, with the most mature companies well along the path to an agile, integrated analytics operating model (as seen below).

Analytics Operating Model Framework

Establishing the Center

Agile Governance

They employ "agile governance"


Traditional governance models are often thought of as sluggish. Today's high-performing analytics leaders are building thin, horizontal governance structures focused on outcomes and speed to value. These new structures take a “test and learn” approach, and also employ “fail fast” techniques, rapidly rolling out new ideas and capabilities and testing them repeatedly. If an idea is not working, it is dropped quickly, so that the company does not continue to invest in something that does not add value.

Structured Innovation

Another element of agile governance is a structured innovation process. Leaders may set up innovation or “SWAT teams” with a mandate to focus on key business questions for a concentrated period of time.

Executive Scorecards

Perhaps the most critical part of establishing an agile governance structure is ensuring that it uses the key metrics that are most important to the business, which might include:
  • Speed to standing up priority capabilities

  • Pace of adopting new capabilities

  • Value realization

Value Creation Offices

Leaders are also instituting value creation “offices” to spearhead outcome tracking against key metrics and to ensure that the value from analytics is realized. These “offices” have involvement from senior leaders with accountability for analytics as well as program management office resources who can develop templates and processes as needed.


Capability Deployment

Analytics IQ

They work to raise the company's analytics IQ

The final distinguishing characteristic of leading analytics organizations is their commitment to raising the “analytics IQ” of all roles within the enterprise.

The Intelligent Enterprise

Leading analytics organizations—those surveyed by Accenture as well as those we have worked with directly—have a vision of what might be termed the “intelligent enterprise.” They are training resources to use new tools and techniques to improve decision-making throughout the enterprise and they are also implementing innovative technologies such as advanced data visualization to communicate the value of analytics to business units, core functional teams and IT.

Some companies use the Accenture Connected Analytics Experience or build their own immersive environments that leverage visualization techniques to provide greater context for the information presented as well as the trends that are being illustrated. They are moving away from traditional presentation tools and are leveraging more interactive tools to improve collaboration.

A holistic, interactive learning approach where business, analytics, and IT resources are equipped with new immersive tools, techniques, and formal training opportunities allows companies to:

  • Activate leaders by focusing time, funding and attention on desired behaviors and skills;

  • Shift behaviors and mindsets to engrain new habits

  • Embed behaviors into business processes and metrics, all in service of driving a cultural transformation.


Accelerating the Analytics Journey

More Information

Brian McCarthy

Brian McCarthy
Managing Director—Accenture Analytics
Analytics Advisory Practice

Robert Berkey

Robert Berkey
Managing Director—Accenture Analytics
Analytics Transformation

Chad Vaske

Chad Vaske
Manager—Accenture Analytics
Analytics Advisory Practice

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