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Retail technology trends emphasize people first

Learn how adaptive retailers improve experiences of customers, employees and business partners with digital technology.

The majority (88 percent) of retail executives expect the pace of technology change to increase exponentially in the next three years.1 How to keep up?

Adaptive retailers recognize that the answer lies in adopting people-first principles into their digital technology decisions across both the business and IT. The emphasis on people applies equally across customers, employees and business partners, helping them to do more with digital technology and to do different things.

To achieve these objectives, the Technology Vision for Retail 2016 delves into five key technology trends and examines the retail-specific dimensions:

  • Intelligent Automation—Retailers must empower sales employees with technology and offer an automated journey for customers.

  • Liquid Workforce—In order to increase agility, retailers should explore new ways to structure tasks, enable dynamic sourcing and build continuous learning to up-skill employees.

  • Platform Economy—Retailers can prepare for the digital future by moving to a multi-speed IT model, enabling unconstrained growth through platforms and forging into retail ecosystems of products/services.

  • Predictable Disruption—In order to get ahead of the curve, retailers must work to counteract disintermediation from manufacturers, extend offerings with cross-industry players and prepare for start-up disruption.

  • Digital Trust—Retailers have numerous opportunities to build customer loyalty through “cool” propositions and to solidify trust with data management policies and procedures.

Each trend is validated with data from the Accenture Technology Vision 2016 survey, specific market examples and step-by-step recommendations to kick-start a digital transformation strategy.

In the fast-paced digital age, people first is an absolute imperative for adaptive retailers. Leaders that embrace these technology trends will be ready to:

  • Respond to customer demands for a highly connected, integrated and convenient shopping experience.

  • Improve employees’ productivity and skill sets.

  • Unlock future growth with a range of business partners.

To achieve these objectives, the Technology Vision for Retail 2016 delves into five key technology trends and examines the retail-specific dimensions:

Learn more about the 2016 Retail Technology Trends

  1. Accenture Technology Vision 2016 survey