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HIGHLIGHTS


On the way to digital collaboration

Retailers and CPG companies are sharing data and analytics platforms to improve customer experience.

The availability of data is enabling a new era of collaboration between consumer goods manufacturers and retailers on digital initiatives. The key to finding success lies in putting advanced analytics and insights at the core of the relationship, with a combined, laser focus on understanding the customer.

According to an Accenture-commissioned study, 75 percent of consumer goods manufacturers expected improved collaboration with retailers, hoping to drive product availability and make the best use of shelf space and trade promotion funds. Unfortunately, it’s not happening at the speed at which they had hoped.

Companies that are having success are identifying and navigating around a few key obstacles first. Their focus has been primarily in resolving challenges in these six areas:

Collaboration pays off
Accenture’s research indicates successful collaborators can generate 2 to 10 percent in operating margin improvements. Collaboration efforts can raise store-shelf stock rates by 5 to 8 percent, reduce inventories by an average of 10 percent and cut logistics cost by 3 to 4 percent for retailers, while yielding a 5 to 15 percent reduction in manufacturing costs and a 3 to 10 percent reduction in General & Administrative (G&A) costs for suppliers.

The benefits of digital collaboration go beyond the bottom line—retailers and manufactures can improve customer experience and shopper loyalty, re-energize their stores and brands and generate customer enthusiasm for new products, amplifying sales and market share.

LEARN MORE ABOUT ACCENTURE'S LATEST INSIGHTS ON DIGITAL COLLABORATION BETWEEN RETAILERS AND CONSUMER GOODS COMPANIES.