In December 2014, HfS Research released its first report in the marketing space, HfS Blueprint Report – Marketing Operations & Digital Customer Experience Management. The report recognizes Accenture in the “Winner’s Circle” for marketing and digital customer experience services.
According to the report, “Accenture has evolved the most progressive vision for helping clients across the digital marketing spectrum, with demonstrated capabilities across analytics, content management, online marketing campaigns, search, and social and media management.”
This report is the first application of HfS Blueprint methodology in the marketing space. It identifies relevant differentials among service providers across numerous facets in two main categories: innovation and execution.
Ratings depend on a broad range of stakeholders with specific weightings based on 1,355 crowd-sourced responses. Stakeholders include:
- BPO enterprise buyers
- BPO service providers
- BPO industry influencers, such as sourcing advisors
- HfS analysts