Communications companies are undergoing dramatic industry change. Under pressure to adapt traditional business models and drive new value propositions for customers, they are beset by market uncertainties, complexities and threats from non-traditional players.
Communications leaders need to fund new investments to reduce increased debt and manage profitability spikes. They must transform their core network infrastructure to extend existing capabilities. And they must ride the wave of digital disruption from new technologies—from Everything-as-a-Service to the Internet of Things.
But while more than two-thirds of communications companies acknowledge that improving competitive advantage is the key to cost reduction, less than one-fifth deliver—lagging behind the average of other industries. With confidence low that their leadership has the right initiatives to achieve cost reduction targets, communications executives must fix the critical link between cost reduction and their growth strategy.