The digital revolution is having an impact on live events in two key ways:
Live events are one of the fastest growing media online
Digital technologies are changing how sports and entertainment brands can create experiences for fans, before during and after an event
In the digital era, activities to create an enhanced fan experience can now take place across a whole range of channels. Using digital opens the possibilities of extending and augmenting relationships across sports and entertainment brands to forge deeper and richer experiences to keep fans coming back for more.
In this Accenture Digital Services point of view we examine some of the ways that digital is creating new opportunities for rights holders, how some are already taking advantage and we examine the operational, technical and commercial capabilities that will be increasingly important to achieve enhanced fan experiences in the digital era.