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Evolution to the global device

How market trends demand major shifts in traditional OEM device strategies

Overview

The mobile phone market has always been focused on innovation-driven rapid change and ongoing efforts to reduce costs.

It’s still that way today. The landscape continues to evolve, with many factors converging to redefine what it takes for OEMs to be competitive. The acceleration of 4G network coverage, greater smartphone availability and affordability, and changing channel dynamics are having the biggest impact. To continue their growth, OEMs need to develop global device solutions that enable access to mature and developing markets, support connectivity to all network generations and frequency bands, and provide compelling features in a price-competitive package.

DOWNLOAD EVOLUTION TO THE GLOBAL DEVICE: HOW MARKET TRENDS DEMAND SHIFTS IN TRADITIONAL OEM DEVICE STRATEGIES [PDF]

1 Euromonitor International: Consumer Electronics—World Smartphone Company Shares (2010-2015), 2016.

Key Findings

Three factors are having a massive impact on mobile phone OEMs’ growth prospects:

Recommendations

To respond to changing market dynamics, OEMs must develop global device solutions that provide competitive advantage while driving profitable growth. Three actions are key:

Authors
Syed Alam

Syed Alam
Managing Director – Accenture Strategy, Communications, Media & Technology

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Terry Steger

Terry Steger
Managing Director – Accenture Strategy, Communications, Media & Technology

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