By focusing on specific interested shoppers instead of spending lavishly to increase macro-level reach numbers, cross-functional marketing teams zero in on the right consumers at the right time with innovative offers that compel them to buy.
How do a few leading companies perpetually out-perform their peers, consistently grow revenue and increase profitability? Jumping the S-Curve is the management book that reveals how to achieve long-term growth and success.
TheAccenture Institute for High Performancedevelops and publishes practical insights into critical management issues and global economic trends. Its worldwide team of researchers connects with Accenture’s business leaders to demonstrate how organizations become and remain high performers through original, rigorous research and analysis.
Discover new and practical insights into the biggest issues facing C-level executives throughout the world.