Our industry is experiencing dramatic change. One billion new consumers on the horizon in 2015, the newly affluent emerging market middle class, and the estimated 15 million new outlets needed to reach them. Leveraging digital technology is the only way it is economically viable to compete and win in this environment.
Wherever a CPG company is on its journey, the digital world will affect the future of the business profoundly.
Moving to a digital operating model will involve a fundamental rethink of corporate structures, customer engagement, product development, supply chain, marketing and sales.