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The digital operator: Accelerating the B2B2C journey through digital video

Explore how serving the digital video industry has the potential to be the most compelling strategy to defend an Operator’s market share.

Overview

Consumers are spending more on technology and communications services than ever before, but telecom companies are experiencing difficulties when it comes to capturing value from new consumer behaviors.

The Digital Operator: Accelerating the B2B2C Journey through Digital Video explores how serving the media, in particular the Digital Video industry, has the potential to be the most compelling yet simplest strategy to defend an Operator’s market share from competitors in this aggressive new digital ecosystem.

The Approach

Background

While healthy operating margins have kept stocks buoyant, strong competition is eroding Operators’ leverage in the traditional value chain, and at some point, a more compelling growth story is going to be required to increase shareholder value.

The Digital Operator: Accelerating the B2B2C Journey through Digital Video explores how serving the media, and in particular the Digital Video industry, has the potential to be the most compelling yet simplest strategy to defend an Operator’s market share from competitors in this aggressive new digital ecosystem.





Analysis

Operators must decide if they will continue to remain a commodity business or become a full service provider, offering a complete suite of digitally distributed services, desired by consumers today in an easy to buy and easy to access manner.



Recommendations

Accenture believes that a key first step is to package existing assets to provide market-relevant B2B2C digital services to this industry’s most vulnerable players, such as video producers and broadcasters, providing Operators with the essential tools to augment their current capabilities, enabling them to better engage, market, sell, and distribute to digital consumers at scale. If executed correctly, this approach will provide a reusable framework to onboard other services providers—content or otherwise—in order to bolster their digital reach, making Operators a true force in the digital marketplace.

What's Next?