Few executives would disagree that digital transformation is a source of innovation and growth—new markets, creative business models, a future workforce and groundbreaking products and services. But digital transformation brings its own complexities—from savvy customers with a global voice to the complexities of data rights and management.
For business leaders, the stakes could not be higher as their individual and institutional conduct is exposed to unparalleled levels of transparency. With 83 percent of surveyed executives saying trust is the cornerstone of the digital economy, business leaders need to demonstrate a dynamic, ethical approach toward their employees, their customers and society at large.
By revitalizing their organizations’ ethical culture—reinventing governance, employee buy-in and overall accountability—leaders can embed a more progressive approach to ethics and trust in their workforce of the future. In this way, they can grow through digital opportunities, and achieve sustained competitive advantage, while being better prepared for the scrutiny of a digital world.