Content is as Essential as Water
Content is arguably a marketer’s most vital natural resource: it sustains the marketing activities that connect businesses with customers and drive business outcomes. Content is to business what water is to life: an essential element for health and growth. But how are global companies planning for and managing the abundance of today's digital content?
In an inaugural study, Accenture Interactive surveyed over 1,000 executives from 17 countries and 14 industries to better understand their attitudes, insights and strategies for managing digital content now and in the future.
The study revealed that marketers universally agree that digital content is an organizational priority, and recognize the opportunity to prepare for the future – from rethinking content strategy to streamlining day-to-day operations - but are still challenged with how to do it effectively.
Learn more about the study's key findings below.