Delivering relevant communications at scale means activating customer insights in less than 50 milliseconds. This is impossible without the right data about customers and prospects—and a technology platform that transforms data into insights, reliably and at speed.
Many marketers rely on the data management platform to do this critical work. Despite their investments, some marketers are finding that the Data Management Platform is not giving them the power they need to collect, synthesize and activate data about customers and prospects at lightning-fast speeds.
It does not have to be this way. Through thoughtful planning and execution in four important areas—customer journey, technology, data control and activation—marketers could trade buyer’s remorse for real return on investment and experience the Data Management Platform at full power.