Five global trends have converged to create a world characterized by volatility, uncertainty and complexity. That has companies in a quandary: They are unsure of what it all means for their business—both now and in the long term. But perhaps even more important, there are no clear clues for how they should respond.
The global development agenda and the Sustainable Development Goals can serve as a guiding light. They are a framework that can help companies capitalize on the possibilities inherent in these trends while generating the societal and environmental benefits that their customers and the global community value.