An accelerating wave of disruption is transforming both the traditional and digital video industry. Conventional business models are under pressure, squeezed by shifting customer expectations and competition from digital rivals. Traditional Content Providers and Aggregators will need to adopt new business models, to capture growth, protect market share and boost profits.
Companies need to take three fundamental decisions:
In this issue of Bringing TV to Life, Accenture aims to help video businesses answer these questions. It focuses on the roles of Digital Content Aggregators (DCAs) and Digital Content Providers (DCPs), and the relationship between them, outlining some of the challenges that each face. Accenture also helps to identify the capabilities and strategic options that both Aggregators and Providers need to consider, to stay ahead of disruption in the digital video market.
are a new breed of business looking to serve content across a wide array of different digital channels, including OTT and IP distribution. Sometimes DCPs will offer content directly to consumers; in other cases, they will provide it through collaboration with Digital Content Aggregators.
are digital video aggregation platforms designed to package multiple DCPs to consumers. In contrast to traditional Aggregators, DCAs focus more on providing the data and platforms, such as media distribution and targeting services, that DCPs need to engage with audiences directly.
Accenture’s “Bringing TV to Life” series aims to build an understanding of the technology and business trends and market drivers that are radically reshaping the video industry. Our perspective reflects our experience with players across the ecosystem and makes use of Accenture’s primary industry surveys. Our series aims to help all the players in this rapidly evolving space to accelerate their journey as high performance businesses.