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CMO-CIO Alignment 2014

Cutting across the CMO-CIO divide.

Overview

The debate is no longer about whether chief marketing officers (CMOs) and chief information officers (CIOs) should align. It is how.

Based on the Accenture Interactive 2014 CMO-CIO Alignment survey of over 1,100 senior marketing and IT executives from key countries and industries across the global economy, the desire for collaboration is clear. A sea change is happening as more and more CIOs put marketing IT at the top of their agenda.

But implementation issues with digital initiatives is getting in the way and marketing leaders seem reluctant to take charge. CMOs that focus on building trust and improving alignment with IT will help shape the digital business of the future and chart the course to high performance.

DIGITAL CLOSING THE GAP

COMING UNSTUCK ON IMPLEMENTATION

The Multi-Channel Challenge

Obstacles to Marketing Effectiveness

CIOs Take the Initiative

About the Research

About the Research

Results are based on the responses of key marketing and IT decision makers around the world: The 2013/14 CMO-CIO Alignment survey is the fourth in a series of studies sponsored by Accenture and aimed at understanding the opinions, challenges and points of view of senior marketing and IT executives on the impact of digital strategies and capabilities on their business.