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Five core tenets for creating a social enterprise

Social has come of age for business. And soon, social may be the dominant means of talent acquisition, customer research and customer service for the social enterprise.


Social Enterprise of the Future

The Social Enterprise of the Future


Five Core Tenets

Businesses enrich their customer engagement using both online and offline data. Integrating social data provides added benefits from advanced insights, predictive analytics and a deeper understanding of the customer-brand relationship.

To accurately measure the value of their social activity, companies need to tie social metrics to real business impact. Using a contextual filter of what this activity delivers allows them to evaluate opportunities and outcomes in real time.

By placing analytics at the core of everything they do, truly social enterprises marry solid business sense and analytics-based insights to architect better solutions. It’s a bold mindset affecting every employee, and most importantly senior management.

Companies that seek greater agility must adapt and develop their learning. Synthesizing social vision and pragmatic execution, to advance new capabilities, real time responsiveness and the all-important speed to market.

Social implementation brings transformational change, but long-term benefits will best be realized through distinct attention to the structures, roles, responsibilities, security and measures underpinning each business decision.

Riding the Waves

If done well social can increase intimacy and relevance, which can be the customer tipping point between buying or not buying, remaining a loyal customer or going elsewhere.

It's easy for corporate and organizational leaders to be lulled into social complacency, especially when nothing has gone wrong...yet. For many, the clock is clicking toward one social misstep that could spell disaster for a product or the company's brand reputation.

To protect against these risks, and to drive measurable strategic impact from social, requires companies to change the way they think and behave.

First, forward-thinking businesses will begin with a strategy that integrates social into their business objectives.

Next, they will put the right resources and capabilities in place and take a "test, learn, and earn" approach to fine-tune their strategy over time.

Finally, social enterprise leaders will turn this game-changing capability into a competitive advantage, weaving it throughout the enterprise, building defensible customer relationships and future-proofing their business.

To learn more about future-proofing your business with social, download the PDF report.

Connect with Us

To learn more about how to transform your organization into a social enterprise contact:

Rob Harles
Global Managing Director, Social Media and Collaboration
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Alex Naressi
Managing Director, Social Media and Collaboration Lead EMEA
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Kris Bober
Social Media and Collaboration Lead North America
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Aneesh Desikan
Social Media and Collaboration Lead North America
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