Executives are increasingly expecting the same simple and clear visualizations for their business data that they’re getting from consumer data on mobile applications and web sites; think Apple iPad apps, mint.com. In addition, most commercially-available business intelligence applications use dashboard visualizations that are designed for the masses; so while they are feature rich, they often lack key insights buried in a wall of data. To meet these two recognized needs, Accenture developed the Marketing Performance Solution.
The Accenture Marketing Performance Solution is a new data visualization and insight management platform, designed for Chief Marketing Officers and their teams, that enables real time insight into the progress, health and efficiency of marketing activities. It was designed to provide the user with a bird’s eye view of the most relevant data and analytics on a single canvas, so quick action can be taken to adjust campaigns, address problem areas and boost marketing performance, increasing conversions, margins, and revenues, and demonstrate return on marketing investments. To keep pace with today’s rapidly changing device landscape, the Marketing Performance Solution – which leverages the business intelligence and database capabilities of SAP HANA or Microsoft – is flexible enough to be viewed on different devices and screen sizes, including tablet, desktop or wall display.
Watch this video to get an insight into how the Accenture Marketing Performance Solution can help you manage and exploit data, measure and improve the performance of marketing initiatives—and transform your marketing operations.
More than just a visualization technology, the Accenture Marketing Performance Solution is a completely new innovation that includes a fully integrated technology stack which ingests data from client and third party sources, and internal and external applications.
Key features of the Accenture Marketing Performance Solution:
Ability to integrate data from disparate sources, such as sales and inventories from enterprise systems, advertising, media competitive information from internal and third-party sources, and near real-time mobile, social media or web search data, to provide the user with a “single source of truth” view across the business.
Ability to determine the best course of action with tiles that have embedded advanced and predictive analytics.
Ability to collaborate easily with colleagues by sharing mosaics, comments, the shared tile catalog and export features.
Accenture is a global management consulting, technology services and outsourcing company, with approximately 319,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014.