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Accenture Interactive Customer Journeys - Video

Omni-channel customer journeys explore industry engagement across channels and devices.

Today’s Omni-channel world requires speed and agility to reach your customers in the right way and at the optimal point of decision. Whether B2C or B2B, understanding your customers and their needs is critical to the success of any organization.

This is why Accenture developed industry customer journeys that focus not solely on the customer experience, but help identify what is needed to enable, support and deliver them seamlessly across channels and devices.

Step-by-step the AI Customer Journeys examine the “Customer Experience” as well as the enablers needed to deliver & support it including:

  • Key Capabilities

  • Maturity Curves

  • Platform & Tools

  • Metrics & Analytics

  • Accenture Case Studies

  • Process Model

In today’s Omni-channel world the business imperative is to achieve enduring customer relevance. Accenture’s end-to-end capabilities, from vision to design, and development to operations, drive real business results @ scale.