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Getting personal: Five principles of digital responsibility for public service

OVERVIEW

Collecting and analyzing personal data has unlocked significant benefits for organizations across industries. Public service is no exception. As citizens demand more innovative services and a more tailored experience, gathering and using personal data will become even more critical. But what if people stop sharing their data so freely? Businesses and governments in both developed and emerging economies face this disruptive prospect. Recent Accenture research sheds light on a number of risks around the collection of personal data. Here, Accenture presents the findings of the research and shares five principles of digital responsibility to help address potential risks. 

Click here to download the full article. Guarding and Growing Personal Data Value. This opens a new window.READ THE 2015 FULL REPORT by the Accenture Institute for High Performance

KEY FINDING 1

Data breaches rise. Citizen trust declines. 


The number of data breaches is on the rise-undermining citizen trust and driving up costs.


73% INCREASE in U.S. government data breaches (from 26,942 in 2009 to 46,605 in 2013)


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Source: Techworld


$100 PER RECORD is the estimated cost of a government (non-healthcare) data breach


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Source: BankInfoSecurity

KEY FINDING 2

Opportunities for vulnerabilities increase with new data sources.

An Accenture online survey of government organizations around the world found:

92% COLLECT DATA directly from individuals
32% COLLECT DATA from Internet of Things (IoT) devices such as wearables and machine-to-machine communications
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Source: Accenture’s Guarding and Growing Personal Data Value Research 2015



A recent Accenture survey of citizens across 23 countries found:

More than half (55%) of citizens report that they are not confident in the security of their personal data.
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Source: Accenture Communications, Media and Technology Digital Consumer Survey 2014

KEY FINDING 3

Safeguarding personal data. Are we there yet?

An Accenture survey of government organizations found:
Protecting Data
 73% 73% AGREE that citizens are becoming more aware of data privacy
 
 65%  AND 65% OF CITIZENS are taking active measures (such as changing passwords more frequently and opting out of some services) to protect their information
Securing Data
 95% 95% AGREE that enhancing data security is important
 
 65%  BUT ONLY 65% OF CITIZENS are taking active measures (such as changing passwords more frequently and opting out of some services) to protect their information
Using Data
 92% 92% AGREE it’s important to develop greater transparency about how citizen data is being used
 
 59%  BUT ONLY 59% REPORT they are doing something about it
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Source: Accenture's Guarding and Growing Personal Data Value Research 2015

ANALYSIS

Addressing concerns while stimulating innovation.

Yes, there are growing concerns about the collection and use of personal data by business and governments. But those concerns shouldn’t stand in the way of delivering public service for the future.

Accenture believes five principles of digital responsibility—stewardship, transparency, empowerment, equity and inclusion—can address potential risks and fuel opportunities for more innovative and effective public services.