Adaptive Retailing—Making Digital the New Core in the Era of Retail Everywhere
In the era of Retail Everywhere, digital is not just a channel. It's pervasive. It's how retailers need to operate. It's synonymous with the enterprise strategy. Digital is core. And with more than half of consumer purchases influenced by digital and the challenges of delivering a personalized yet private experience, retailers must establish nimble, flexible and agile organizations to capitalize on the digital opportunity. So how does a retailer make digital their core? What should they do to do to become adaptive? Accenture will discuss the challenges in the era of Retail Everywhere, the customer experience essentials and the actions retailers must take to take to move digital to the core and become an adaptive retailer.
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