For eight days in June, the world’s leading creative minds—advertising professionals, designers, digital innovators and marketers—united for the world’s most prestigious celebration of creativity.
Whether you attended the Festival or watched from afar, you’ll hopefully have seen how we’re helping companies find creative ways to bridge human ingenuity with the latest digital technologies to reimagine the brand experience.
Missed it? Don’t worry; you can still see what Accenture Interactive did during Festival week in our Cannes Lions roundup conversation posts:
The World's Ultimate Selfie
Tuesday June 21 - Wednesday June 22, 9am - 6:30pm
Lions Innovation - Pod 11-12
It was time for Festival goers to step up their selfie game and dominate the digital dance floor! Introducing #iCannesDance: An exclusive-to-Cannes experience from Fjord’s Chaotic R&D (Design and Innovation from Accenture Interactive). At this interactive on-site installation, we used a cutting-edge combination of mind-bending technologies to generate attendees’ limited-edition 3D dancing double. The result? A digital doppelganger equipped with some seriously Michael Jackson-esque moves and, set in front of any real-time backdrop in Cannes, the world’s ultimate selfie which could easily be shared on social media! After all, everyone knows that if it isn’t on the Internet, it never really happened.
Meeting customer expectations is by no means a small achievement. However, it’s not enough anymore. Our new study Expectations vs. Experience: The Good, The Bad, The Opportunity finds that more than nine in 10 companies are struggling to deliver digital customer experiences that exceed their customers’ expectations.
But by prioritizing customer experience as a mindset, a cluster of high performers have found success over their peers. We commissioned the study from Forrester Consulting, surveying 702 customer experience decision makers globally across 11 industries, to understand where brands are falling short, and what the high performers are doing differently to succeed.
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Design Thinking for Health Innovation Workshop
Saturday June 18 | 3:30pm - 4:30pm
Health in Action Stage
Featuring Jonas Höglund, Service Design Director—Fjord, Design and Innovation from Accenture Interactive
Explored how key trends impacting design, business and society are now being used to unlock innovative ideas within the health sector for both patients and medical professionals.
Accenture Interactive @
Embracing the Connected Customer Revolution through the 6th Screen
Showcased Renault’s unique approach to marketing, based on Patrick and Christine’s experiences developing and launching the MyRenaultConnect app, to better serve today’s connected customer.
Invisible UI: Transforming the Way We Think About Wearables
Tuesday June 21 | 12:30pm - 1pm
Featuring John C. Frémont, Managing Director and Global Digital Project Lead—Fjord, Design and Innovation from Accenture Interactive
Fjord’s John Fremont discussed the design, development and delivery of innovative digital products and how to create amazing user experiences in a connected world.
Accenture Interactive, the new face of digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Through our full spectrum of experience, marketing, commerce and content services, Accenture Interactive, part of Accenture Digital, offers innovative, integrated, industry-driven and industrialized digital solutions that transform businesses. To learn more, explore our interactive capabilities and follow us on @AccentureSocial
Fjord, part of Accenture Interactive, is a design and innovation consultancy that reimagines people’s relationships with the digital and physical world around them. We use the power of design to create services people love. By combining a human-centered approach with robust methodology, we work with some of the world’s leading businesses to make complex systems simple and elegant. Find out more about what our diverse team of 800 design and innovation experts do across our 21 studios around the world and follow us on @fjord.
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