The Keno leadership team were committed to the step-change required and decided to collaborate with Accenture Strategy and Accenture Interactive (through Fjord). Accenture’s expertise was used in strategy, innovation, and service design in order to attain the full result the Keno leadership team were after.
Over a 10-week period, a strategic review was initiated to deliver a robust and actionable strategy that would be endorsed by Tabcorp’s board and leadership while also having the commitment from the team who would be tasked with execution. Initially, experts from Accenture Strategy and Fjord worked in close collaboration with Keno staff to formulate a framework for the new strategy. Accenture planned and helped facilitate a series of innovation workshops, which brought together a multi-functional group from all levels of Tabcorp and Keno in an open and collaborative environment.
By working side by side with Keno’s executives, Accenture and Fjord supported the business develop a detailed strategy and three-year execution roadmap. This document comprehensively addressed the company’s growth challenges and also put forward detailed solutions. The Keno team is now ready to execute plans and implement various initiatives to expand the game’s appeal across Australia.