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CLIENT CASE STUDY


Accenture and Procter & Gamble: "Most Innovative" Outsourcing Excellence award

Accenture and P&G recognized with the Outsourcing Excellence award in the "Most Innovative" category by Outsourcing Center.

The award recognizes both companies’ collaboration on a commercial services program, in which we are providing the following services to P&G:

  • Digital marketing: Deliver against P&G’s digital marketing strategy; launch and manage its digital marketing campaigns and brand websites around the world.

  • Virtual solutions: Manage the design and development of P&G's virtual reality services and 3-D store environments; create and integrate digital content for virtual reality solution centers; provide virtual reality software platform development and maintenance; and manage third-party facility and technology vendors.

  • "Decision Cockpit" and reporting management services: Provide production management services for Decision Cockpits—a network of information portals covering different communities within P&G—across the company and its businesses.

  • Project management as a service (PMaaS): Offer scaled tools and solutions to enable more effective and efficient project and initiative management capability within P&G, helping reduce development costs and overall speed to market.

We deliver these services to P&G using Accenture Commercial Services for Consumer Goods, a business service that helps companies increase sales and margins through end-to-end management consulting, technology and outsourcing offerings. Find out more about this business service.