Meliá Paris La Defense
Through the partnership with Meliá Hotels, Accenture creatively utilised the data to deliver relevant interactions between Meliá and its users at each step of the customer journey:
INNSIDE New York NoMad Hotel
Customers get personalised content to build stronger one-on-one relationships, nurture loyalty and drive an increase in direct sales at every digital touchpoint.
In just one year, direct sales channels, like Meliá.com and the Meliá app, increased 27 percent, and this trend is being maintained over time. The loyalty program has added more than a million new members, and the Meliá Rewards program now accounts for 80 percent of total direct sales.
200 MILLION COMMUNICATIONS
Created to support an annual
new customer segmentation strategy.
1000+ NEW LANDING PAGES
Custom designed to each
customer’s individual preferences.
25% INCREASE IN ROI
As a result of the personalised
programmatic marketing strategy.