Delivering high performance by enabling Italy’s leading broadcaster to launch Premium Play—its groundbreaking, multi-device, Over-the-Top-TV service—and provide ongoing converged solutions.
In February 2011, Accenture delivered a leading-edge technology solution for Mediaset that enabled the Italian commercial broadcaster to launch “Premium Play,” an innovative Over-the-Top-TV service that complements the company’s traditional linear TV premium channel offering.
To support the company’s market leadership, Mediaset and Accenture continue to collaborate on innovative, converged products and services for Premium Plus.
All the Premium Play initiatives contribute to providing richer and higher-quality “anywhere and anytime” services and to attracting new customers.
They also enrich the traditional TV consumption experience by bringing a new level of engagement typical of the online world—greater flexibility and more consumer choice.