Lottomatica engages in the operation and management of lottery and other public games worldwide. In line with its strategic plan, Lottomatica wanted to expand its online presence by developing a virtual product portfolio. The client entered the Italian online betting and gaming market by launching a business-to-consumer Web portal with Accenture’s support.Business Challenge
Lottomatica’s objective is to reinforce its worldwide leadership as a commercial operator and technology provider to the gaming market through a unique offering of best-in-class products and services. The gaming company is pursuing this objective by making a top-level commitment to integrity, responsibility and shareholder value creation—amidst the realities of the emerging digital entertainment business.