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CLIENT CASE STUDY


Large consumer products company: Identifying high value mobile initiatives

Accenture Mobility Consulting Services helped a large consumer products company develop a global mobility strategy.

Overview

Accenture Mobility Consulting Services helped a large consumer products company develop a global mobility strategy that identified the most valuable uses of mobile technology in the enterprise and business-to-business channels. This provided the client with a roadmap for further development of mobile services.

Opportunity
Client had developed several mobile application prototypes with a number of niche vendors and was looking to define a global mobility strategy and approach.

Client had several business units running individual mobile activities and was looking to centralize the operating model and platform for mobility across the company.

Solution

  • Identified a global mobility strategy and approach to determine the most valuable uses of mobile technology in the enterprise and B2B channels

  • Developed a mobile strategy and roadmap for the client’s Corporate IT to provide direction for mobile services and benefits to the client business units

  • Conducted assessments and user interviews to understand the current mobile environment and also conducted relevant industry research

Results

  • Provided mobile technology and process framework assessment and recommendations, including topics of security, application and technical architecture, multi-platform development, development processes, enterprise application and device management, and mobile tools and vendors

  • Provided recommendations on governance and organizational structure for mobility at the client, including mobile industrialization, scope and alignment across business units, and a centralized ownership for mobility

  • Continues to work with corporate IT to identify other mobile services to provide including, Mobile Managed Services for standardization and security, mobile platform managed service, mobile device and application management service, and mobile application development