In the transportation industry, through Accenture Mobility Software Services, we helped a leading international logistics provider build an application that allowed customers to track shipments from smartphones without logging in.
In the world of international logistics, the quality of the customer experience is a critical source of competitive advantage.
The client recognized that advances in communications technologies were changing the way its customers interacted with their logistics provider. Increasingly mobile, their customers were as apt to conduct business from their smartphones as from their PC or laptop. They wanted to launch smartphone solutions, which would provide decision-makers an easy way to send and track their shipments.