The new organization—Accenture Documentación—provides specialized documentation services that allow archive assets to be quickly located as well as sold to interested third parties.
Grupo Antena 3 wanted to proactively expand its services in the Spanish audiovisual market. The company turned to Accenture to help it develop an innovative service that would transform all of its video libraries and archives into an audiovisual multiclient cluster service.
This new service would provide content in any format to news agencies and other broadcasters for a fee. It brings fresh monetization opportunities and opens new avenues for synergies with broadcasters in their markets.