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The Cyberpunk Studio

A high-tech social experience within a bespoke hotel room – a first of its kind in the hotel industry.

OVERVIEW

When The Star Sydney, Sydney’s leading integrated entertainment resort, wanted to add a cutting-edge element to its experience offering, it turned to Accenture to help turn an idea into reality. Or, more aptly, a virtual reality. The result is Cyberpunk Studio, a high-tech social experience within a bespoke hotel room—a first of its kind in the hotel industry.

The cyberpunk studio

OPPORTUNITY

The development of the Cyberpunk Studio has been a passion project of The Star Sydney’s General Manager of Hotels, John Autelitano, who said, “The Studios at The Star are a culmination of the very best in experiential hotel stays I’ve experienced from around the world. The rooms are designed for guests looking for a hotel experience like no other. There really is nothing like it in Australia!”

With no direct precedents to follow, the Accenture team did significant primary research to help formulate the final design; including delving into obscure gaming blogs and forums and performing relevant demographic analysis. The team then incorporated the optimal equipment needed to provide this experience.

The Cyberpunk Studio is a gamer’s haven, offering the latest in gaming and virtual reality technology that’s easily accessible, yet seemingly invisible to ensure guests can move freely throughout the room without compromising game play.

Fjord’s focus on experience design means the tech gear is integrated in a manner that provides a much more intimate and comfortable atmosphere than the VR cafes in cities such as Hong Kong, Shanghai and Tokyo.


“The rooms are designed for guests looking for a hotel experience like no other. There really is nothing like it in Australia!”

FIND OUT MORE

Scott Dinsdale

Scott Dinsdale

Managing Director,
Media and Entertainment Industry
Accenture ANZ

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Bronwyn van der Merwe

Bronwyn van der Merwe

General Manager,
Fjord Asia Pacific,
Part of Accenture Interactive

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