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CLIENT CASE STUDY


Cricket Australia: Bringing fans closer to the game they love

With the help of Accenture, Cricket Australia now leads the Australian sports industry’s digital evolution.

The evolution of digital is driving the way audiences view, interact and enjoy sport. Fans demand more content, greater personalised experiences, and instant access to quality sports coverage via their channels of choice. Cricket Australia knew to it needed to keep fans engaged so they selected Accenture as their official Digital Technology Partner.

Accenture’s breadth of digital capabilities, supported by Accenture’s world-class Digital Video Solutions and Avanade's Sitecore on Microsoft Azure expertise, delivered Cricket Australia an innovative range of services, including live streaming, mobile application development, web portal implementation, analytics and social media integration.

Accenture and Cricket Australia collaborated as one team to develop new digital properties, leveraging the latest responsive web, social work-flow and content-management technologies. Fans now have more rich content, analysis and personalised fan experiences across multiple digital channels. They can now engage with a new content-rich website at cricket.com.au; interact with a new mobile app Cricket Australia Live and enjoy the Live Match centre, showing the latest live game scores.

The results, have been astounding, including an 80 percent increase in website audience, over 23 million unique visitors and cricket.com.au becoming the number one sports site in Australia in December 2014.


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If you would like to learn more about our partnership with Cricket Australia, feel free to get in touch with James Kim.

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