Accenture’s breadth of digital capabilities, supported by Accenture’s world-class Digital Video Solutions and Avanade's Sitecore on Microsoft Azure expertise, delivered Cricket Australia an innovative range of services, including live streaming, mobile application development, web portal implementation, analytics and social media integration.
Accenture and Cricket Australia collaborated as one team to develop new digital properties, leveraging the latest responsive web, social work-flow and content-management technologies. Fans now have more rich content, analysis and personalised fan experiences across multiple digital channels. They can now engage with a new content-rich website at cricket.com.au; interact with a new mobile app Cricket Australia Live and enjoy the Live Match centre, showing the latest live game scores.
The results, have been astounding, including an 80 percent increase in website audience, over 23 million unique visitors and cricket.com.au becoming the number one sports site in Australia in December 2014.