Approximately 96 percent of trial customers said they would continue to use the device because it made shopping easier.
Coles Supermarkets collaborated with Accenture to manage, develop and trial an innovative Wi-Fi device prototype, called hiku. Using voice recognition, consumers can automatically add items to an online shopping list and have them delivered. With hiku, they are helping to turn shopping into a pleasure and prevent customers from forgetting an item. The trial of hiku with Accenture was a success—approximately 96 percent of Coles customers stated they would continue to use hiku because it made shopping at Coles simpler. Working hand in hand with Accenture and the Accenture Tech Labs, Coles now has a disruptive new device that will help it be more nimble in the marketplace and deliver a better customer experience.