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Metaverse Continuum

Start your journey where change, imagination and opportunity meet.

Enter a new era of digital change

We have a distinctive perspective: that the metaverse is a continuum, a spectrum of digitally enhanced worlds, realities and business models.

It will revolutionize nearly all aspects of life and business in the next decade, allowing collaboration in virtual spaces, augmented physical places and a blend of both. And it will create new lines of business and transform interactions between customers and companies.

Right now, businesses are racing toward a future very different from the one they were designed to operate in. Soon, every company will find themselves at the intersection of many new worlds, from building new physical and virtual realities to providing services in environments created by others.

To grow and thrive in this new and fast-changing world the strategies organizations develop now must have responsibility at their core - from ownership of data, to inclusion and diversity, sustainability, security and personal safety.

The time is now to think big, start small and scale fast.

Meet me in the Metaverse: Accenture Nth Floor

Accenture's Nth Floor, a pioneer application of the Metaverse.

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How we help our clients

Building upon nearly 15 years of leadership in metaverse-related technology and experience capabilities and over 600 patents, we bring 800 of our metaverse-skilled professionals and market-leading capabilities from across Accenture into one group dedicated to designing, executing and accelerating our clients’ metaverse journeys. We offer a spectrum of services across the entire Metaverse Continuum:

Learn & Shape: We help clients ascend a complex learning curve and set a bold vision to generate value in the short and long term. We work with clients to immerse and educate through our Metaverse Continuum studios, explore industry and functional use cases and design a responsible metaverse approach.

Set Strategy: Through application of creativity, technology and deep industry experience, we work with clients to prioritize opportunities and set strategies that drive business transformation. Our strategy services span a continuum of business strategy needs, including marketing and brand; customer experience; digital identity; digital products and services; digital commerce including NFT/tokens; future of work; technology and operating model strategies.

Build & Operate: We design, build and operate metaverse capabilities for our clients, including world-building and engagement, content management, marketplace development, blockchain, 3D commerce, extended reality, digital twins, trust and safety and ecosystem and community development.

Case studies

Like many other island nations, Tuvalu - a small Pacific Island nation - is threatened by rising sea levels and studies project that if the current climate trajectory continues, Tuvalu could be completely submerged in a matter of decades.

Inspired by this, Accenture helped Tuvalu tell a compelling story at the 2022 United Nations Climate Change Conference (COP27), through Simon Kofe, Tuvalu’s Minister for Justice, Communication and Foreign Affairs, from a digital version of Tuvalu, highlighting the country’s plight and its innovative plans, but also urge governments to act immediately.

Accenture developed and produced a film and website for Kofe’s COP27 speech. This was all done in just six weeks—in time for COP27.

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Preserving Tuvalu — the world’s first completely digitized nation — in the metaverse

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Metaverse

Digital transformation starts with connected workers

Accenture worked with Petrofac to develop one of the energy industry’s first...

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Communications and Media

Empowering film creatives with digital twins

Walt Disney Studios’ StudioLAB and Accenture created digital twinning tools to support the next generation of filmmaking

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Accenture Song

Bridging the gap between fans & players

REVEL Moments is truly changing the face of fandom, one experience at a time.

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Extended Reality

PPE training in virtual reality

PPE training is vital but wasteful, which is why we helped create effective virtual reality training modules.

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Travel

Upgrading the traveler experience with NFTs

Banyan Tree Group piloted a digital scavenger hunt to improve its customer experience and boost ancillary revenue.

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Metaverse insights

Explore

Metaverse: evolution, then revolution

The metaverse is changing how we experience the internet

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Explore

Building a Responsible Metaverse

Leading with trust and human-centricity.

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Explore

Software & Platforms: Unlock the metaverse

How consumers are ready to engage with the metaverse today, and what it will take to unlock metaverse adoption.

Explore
Explore

The age of (r)evolution: the metaverse opportunity for CSPs

Can the metaverse and the evolution of the internet unlock the next wave of growth for the comms industry?

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ACCENTURE LIFE TRENDS 2023 (FORMERLY FJORD TRENDS)

Vital foresight into people's changing behavior

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Watch Metaverse insights

Watch our videos to learn more about how the Metaverse Continuum applies across all aspects of business, from consumer to worker and across the entire enterprise; from reality to virtual and back; from 2D to 3D; and from cloud and artificial intelligence to extended reality, blockchain, digital twins, edge technologies and beyond.

In reality, is the metaverse relevant to business?

Accenture’s Global Collaboration Village at Davos

Metaverse for the enterprise

Metaverse news

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Accenture Invests in Forma Vision to Bring 3D Volumetric Video to the Metaverse

Accenture acquires Forma Vision, a provider of live-streamed, volumetric video technology that enables 3D holographic images for the metaverse

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World Economic Forum Establishes Purpose-driven Metaverse to Tackle World’s Most Pressing Challenges

The World Economic Forum, with Accenture and Microsoft, brings a prototype of its Global Collaboration Village, a purpose-driven metaverse for companies

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Growing Consumer and Business Interest in the Metaverse Expected to Fuel Trillion Dollar Opportunity for Commerce, Accenture Finds

Growing consumer and business interest in the metaverse is expected to fuel a $1 trillion commerce opportunity by the end of 2025, according to Accenture

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Accenture Invests in BehaVR to Help Expand Access to Mental and Behavioral Healthcare Using Virtual Reality

Accenture acquires BehaVR, a leading innovator in virtual reality (VR) digital wellness and digital therapeutics experiences

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Metaverse experience

We have nearly 15 years of metaverse-related experience as a researcher, user, builder, shaper and partner of underlying capabilities.

600+

Patents filed across the Metaverse Continuum.

245

Metaverse-related pilots and proof-of-concepts conducted in Accenture Labs.

150K

New hires will be learning in the metaverse on their first day at Accenture.

Join our Metaverse team

Build and create shared new experiences that span the spectrum of our real world to a virtual world and in between, shaping the future of the metaverse continuum.-

As an architect of the metaverse, you’ll work across all aspects of business, from consumer to worker and across the entire enterprise of designers and community builders to change how companies operate, grow and transform.

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Our leaders

James Temple

Global Metaverse Co-Lead – Song
LinkedIn

David Treat

Global Metaverse Co-Lead and Technology Incubation Group Lead
LinkedIn

Related capabilities

Technology innovation

Creating lasting value across the enterprise with technology innovation.

Strategy & Consulting

Envision and execute change at speed and scale.

Operations

Human + machine intelligence building new ways to embrace change and grow.