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Retail: Marketing and merchandising services

Accenture’s marketing and merchandising services help retailers gain real-time business insights using technology to deliver a seamless shopping experience.


Customers are using smartphones to check for offers and shopping tips, and are sharing them with their friends on social networks. In essence, they’re on a purchasing journey that they expect to be seamless—in store, at home or on the go. Retailers are striving to connect with highly fragmented and unpredictable consumers in a fast-paced environment—and it’s not easy.

The role of the merchant is evolving. Retailers are collecting comprehensive customer data, but they do not have state-of-the-art data management and analytics capabilities to glean insights and make fact-based decisions in real time.

So how can retailers keep up with the ever-increasing demands of the customers? They need to build capabilities—integrated with social media and real-time data—to create a relevant experience regardless of the channel.

Why Accenture

Accenture’s marketing and merchandising services help retailers coalesce around a common view of the customer and elevate the role of marketing in the organization. Merchandising and marketing functions are becoming increasingly important and their scope continues to grow.

With our suite of digital capabilities, marketing analytics, retail marketing, and merchandising solutions and platforms, we help retailers integrate online and offline strategies and tactics across channels.

Accenture also invests in research and development so we continue to deliver exceptional outcomes for our clients.

  • At the Accenture Technology Labs, we collaborate with leaders in innovation and technology to launch new ideas and devise new ways of doing business to meet the needs of tomorrow’s consumer.

  • At the Accenture Customer Innovation Network (ACIN) centers, we host interactive workshops for our retail clients, where our global experts enable them think and act from a customer’s perspective to discover the most effective, innovative and efficient processes and technologies.

Specific Services

Accenture is committed to help retailers satisfy today’s digital consumer with a seamless shopping experience.

Our services encompass the following:

  • Supplier collaboration

  • Customer experience design

  • Data strategy and management

  • Loyalty program design and build

  • Customer-centric operating model

  • Marketing and media effectiveness

  • Customer segmentation and strategy

  • Price, promotion and assortment optimization