Fashion is an ever-changing industry. Customer preferences fluctuate along with burgeoning and fading trends. So, how can fashion and luxury companies keep pace with, and even capitalize on, changes?
We recommend capturing real-time customer insights across channels to respond to the changing demands of customers. This will help maintain brand loyalty and keep the customers longing for more products.
Accenture brings business intelligence tools that help business leaders:
Gather insights, target customers and generate offers in real-time by integrating data across customer relationship management (CRM) and point-of-sale (POS) databases.
Conduct advanced customer scoring based on complex behavioral attributes to quickly understand and respond to shifting customer preferences.
Establish customer care models to support their customers during sales and after-sales activities, enhancing customer satisfaction.
Integrate the CRM and POS databases on returns, exchanges and complaints to help retailers deliver a customized experience.