Empowered by digital technologies, consumer behaviours across Asia are evolving rapidly. Busy, connected and with more choice than ever before, the new Asian consumer expects a seamless path to purchase, with shopping experiences that save time and make life easier. These new expectations are shaping a dynamic new marketplace and creating huge opportunities for consumer packaged goods (CPG) companies – provided they can meet the demands of these new consumers.
Enabled by digital, consumer behaviors in China are evolving rapidly. Consumers in this dynamic marketplace already expect to get what they want, when they want it. By 2020, they’ll be expecting what they want, how they want it…and, by 2025, before they want it. The big question for CPG companies: can they act now to start delivering on these demands?