Accenture Technology Vision for Pega

RESEARCH REPORT

In brief

Digital transformation grants businesses exceptional capabilities. It also creates enormous expectations.
With digital becoming table stakes, the post-digital challenge is how to go beyond personalized experiences.
The next stop: Individualized experiences = ultra-differentiation.

Thanks to near-ubiquitous cloud, the rise of 5G and availability of more data, every moment is becoming an opportunity to shape and enhance relationships with consumers. Accenture’s Technology Vision 2019 identifies three ways Pegasystems is helping companies get there:

Get to Know Me
Human+ Worker
MyMarkets

The Accenture Technology Vision 2019 shows that to continue growing, organizations should make better use of the data flowing to them while transforming human capital processes and supporting the need of customers and employees to work and transact easily, at the speed of now.

For more

This SlideShare explains how Accenture and Pega are helping companies move beyond the first wave of digital to unlock value in every moment. Read more.

Three themes for 2019 and beyond

Get to Know Me: Beyond personalizationz
Data is useless unless it can be tapped quickly to make the right decisions at the right time. Pega’s real-time decisioning engine aggregates traditional customer data to deliver:

Always-relevant and consistent engagement across every channel.
More meaningful relationships than the personalization of yesterday.
Up-to-the-second, any-channel, next-best-action options so employees can make the right decision at that moment to serve customers.

Instant relevancy for a telecom

When customers call, Pega’s AI-enabled customer decision engine provides highly personalized offers.

Human+ Worker: Step up recruiting and training
Digital Technology skills are at a premium and human capital is more mobile than ever, yet most companies have been recruiting and training the same way for a decade. Accenture is leveraging Pega technology and its own expertise to address this by:

Customizing Pega’s training for roles by Accenture employees.
Creating tight collaboration webs of Pega skills across geographies and industries.
Tapping into a “liquid” workforce when customers and demand requires it.
Using machine learning to enhance and refine its recruiting approach.