The rapid global spread of COVID-19 has forced business, education, and social activities to be conducted virtually. But amidst the crisis, platform companies are enabling video conferencing, food, grocery and essential supplies delivery, AI-driven COVID-19 tracking, social connectivity, and entertainment for a restless population sheltering in place. Providing this sense of “normalcy” is becoming more important every day as people across the world adopt new digital behaviors.
Digital behavior changes due to COVID-19
With an expected increase in global reliance, platform companies must act now to implement essential functions that come with this vital cross-industry leadership role. The challenge will be managing current business while laying the groundwork for future recovery and growth.
The 5 essentials platforms must get right. Now.
Based on our work in major platform hubs from Silicon Valley to Seattle, and Shenzhen to Hangzhou, we believe leaders should focus on five areas for short-term continuity and long-term success:
Act now to protect against future crises
The COVID-19 crisis is a human tragedy that will have a lasting impact on our lives. Platforms are in a unique position to help resolve wide-spread challenges as the crisis unfolds. As a result, platform companies will likely experience increased adoption and digital behaviors that will remain long after the crisis is over.
Platforms play a vital role in helping their employees, customers, ecosystem partners, and communities weather the COVID-19 crisis. Leaders must act now to create normalcy and stability while laying the foundation for growth and protection against future crises.