Video over Internet is nothing short of an industry revolution. Many operators around the globe are making significant investments to position themselves for success in this new space.
And while technology is a key component of creating relevant and appealing offers, it’s by no means the only thing that matters. That will hinge more on the ability to anticipate, understand and satisfy consumer behavior that is constantly evolving and shifting at an ever faster pace, driven by the seemingly unlimited possibilities of the IP world and the digital ecosystem.
To give all players insight into how their strategies should respond to consumers’ emerging behavior and preferences Accenture has conducted its second global online survey, covering more than 7500 consumers in Argentina, Brazil, France, Germany, Italy, Spain, the United Kingdom and the United States.Learn more about Accenture Services for the Media and Entertainment Industry
Learn more about Accenture Services for the Communications Industry