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Four consumer trends shaping the new energy ecosystem

Utilities need to keep a keen eye on changing values and needs of the new energy consumer.

Energy is no longer about simply producing and delivering a commodity. Now it also requires knowing and engaging consumers. This is becoming increasingly complex as technology reshapes interactions and consumers become more vocal about their desire for products, services and experiences that address their specific needs and reflect their individual values. See the four consumer trends that utilities need to be aware of as they serve the new energy consumer.