Companies can become truly digital with the right mix of people and automation, giving employees digital tools to deepen customer relationships.
Mind the Gap
Companies are recognizing the need to design for experiences that are resilient in the space between physical and digital channels and across devices.
Aggregation Moves to Services
Singularly focused companies will use data aggregation comprehensively to provide consumers with more value-added experiences.
To address "digital fatigue," digital services and users are mindfully compartmentalizing connectivity to live beyond the screen.
Advances in the digital space have created a world where brands are focusing on digital personality as well as functionality.
Digital Disruption Goes Physical
With the help of sensors and software, more physical actions and items are expected to become data-driven services.
Brands are adopting a more visually rich, mobile-first strategy on platforms with established audiences.
Interactions in Connected Systems
Companies will create a symbiotic relationship between mobile and technologies such as wearables and ‘nearables’ for a stronger device ecosystem.
The Sixth Sense
Using smart design and data mining, services are starting to anticipate what a customer wants before the user even clicks a button.