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LATEST THINKING


Transforming the Insurance Contact Center Customer Experience

Insurers should better integrate contact centers to improve marketing and sales, enhance digital channels and achieve greater efficiencies.
With more customers moving to digital, contact centers provide a unique opportunity to strengthen customer relationships and to fulfill customers’ expectations of convenient engagement. 

Transforming the Insurance Contact Center Customer Experience examines how insurers should integrate contact centers within the overall mix of marketing and sales; how to make them more efficient and effective; and how to optimize their role in a positive customer experience.

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