Most retail supply chains lack both insight and agility. They can’t anticipate changes in customer demand or respond to them effectively. As online businesses scale, fulfillment services must be flawlessly executed, or retailers could suffer. A loss of just five per cent in market share could pull EBIT margins down by 25-30 per cent.
But by taking a more strategic approach to flexible fulfillment retailers can help realize the supply chain’s potential as a growth driver. Scenario planning, an agile supply chain and hybrid fulfillment models are the keys to success.
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