With numerous titles in the mobile gaming market jostling for screen time, getting underneath the players’ skin to understand what they really want is crucial for success.
Creativity, engaging gameplay and an off-the-wall concept do not guarantee success in this business. Rather, the ability to attract new players and keep a large number of players engaged ensures better returns for game developers.
CRM and predictive analytics can help mobile game developers and publishers gain rich insights into gamers’ data. They can leverage these insights to create a comprehensive strategy around the right pricing and promotion, and gain a competitive edge in the fast-growing gaming market.
Read this point of view to learn how CRM will be the next mobile game changer.
There are more than 100,000 games available in the Apple App Store and about 300 new games added every day. Attracting players and keeping them continually interested is a major challenge all mobile publishers and game developers face.
They really need to understand with greater accuracy and a higher degree of granularity why different segments of players respond to particular formats and payment models.