The majority (88 percent) of citizens want to help prevent and fight crime, according to Accenture research. However, 84 percent of citizens surveyed feel only minimally informed of local police activities. According to the survey, citizens say that police continue to rely heavily on traditional media channels including newspapers (69 percent) and radio or television news reports (45 percent) as their primary method of communicating with citizens.
Citizens have made it clear that they want to support police in fighting and preventing crime, but that they need more information from police to do so. So what can police do to engage better with citizens and close the communication gap? Digital tools should play an important role in communicating with citizens who want to support police to fight crime, but do not feel adequately informed of police activities. By adopting new digital technologies, police can create new communication channels to engage citizens and gather leads to support their investigations.