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PERSON-CENTRED SEGMENTATION FOR A BETTER HEALTHCARE SYSTEM

Analysing patient attitudes and behaviours in Australian healthcare

How could person-centred patient segmentation in the Australian healthcare system improve outcomes, efficiency and patient satisfaction? This research polls over 2,000 Australians, and interrogates healthcare engagement, organisational trust, independence, data-sharing and innovation, while trying to understand how they are influenced by attitudes to change, technology, privacy and socio-economic issues.

 

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MEET THE SEVEN TYPES OF AUSTRALIAN PATIENTS

Who are “Hip Pip”, “Fit Fu” and “Busy Lizzy”? Meet the heath consumer personas (segments) in this report, who emerged from a multivariate analysis of the responses provided to 45 statement-agreement questions from the survey.

 

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TECHNOLOGY CONFIDENCE AND ATTITUDES TO CHANGE

One of the most radical differentiators between the personas is in their attitudes to new technology and online services. In particular, individuals in the 20-29 age group (Hip Pip and Busy Lizzy) like the idea of more digital interaction with their health providers far more than the average Australian does.

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“Australian health insurance shrinking, 20-29 age group contributes 77% of the decrease”

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REDUCE PATIENT CHURN

Want to know what new perspectives on demographic segmentation in Australian healthcare are revealed by patient attitudes and behaviours? Whether it’s technology, privacy, trust, or consumer-centricity…

 

>DOWNLOAD THE AUSTRALIA PATIENT CENTRIC SURVEY

AUTHOR

Ian Manovel

Ian Manovel

Innovation Principal Director – Health, ANZ Accenture

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NEW ZEALAND’S PERSON-CENTRED PATH TO DIGITAL HEALTHCARE

New Zealand’s national health strategy is being guided by the Ministry of Health’s Digital Health 2020 plan. It will guide the key technology investments in the health and disability sector and drive the evolution of policy and funding frameworks in the years to 2020.

NEW ZEALANDERS WANT ACCESS TO ALL THEIR HEALTH DATA

This Accenture survey indicated that nearly four out of five New Zealanders want unrestricted access to their medical records, and two in five (40 percent) say they lack sufficient control over their health data.

THE ROLE OF TRUST IN DIGITAL HEALTH SERVICES

User trust is gained by understanding user problems, abilities and needs – particularly when it comes to EHR where the system is only worth using if a critical mass of patients and health providers buy in.

THE VALUE AND LIMITATIONS OF DEMOGRAPHICS

Learn why, when it comes to digital health services, older New Zealanders are more vigilant but less secretive, while under 40s are less vigilant but more secretive, and how they are likely to be important drivers of consumer decisions with respect to digital health.

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